Using Data Better.

The Mark is an applied research and evaluation firm with evaluators, who have private and
social sector experience, to serve multi-disciplined organizations and programs that are
focused upon transforming underserved individuals and communities.

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Team Members

What we do.

The Mark Standard

The Mark builds scalable frameworks for achieving short-, mid, and long term goals and
metrics to demonstrate the results of your work through outcomes not output. Through
evaluation, we increase your capacity for effective, data-driven decision making, but also
justify the proper deployment of resources and return on investment of such resources.

Develop exemplary evaluation plans and data frameworks.

Create instruments aligned with project goals and activities.

Collectmanage, and analyze quantitative and qualitative data.

Report key findings and action-oriented recommendations.

Communicate results to diverse audiences in a user-friendly manner that all stakeholders understand.

Social proof.

Our Clients

We are invested in our clients as partners. Through collaboration, our work catalyzes financial sustainability and opens doors to new funding networks as our partners’ ability to self-evaluate increases.

Evaluation is an important tool that you and educational institutions use to ensure demonstrates the results of your work. It is used to demonstrate your contributions and the progress of such to key stakeholders that decide whether to fund or continue to fund your work. At The Mark, we walk alongside you as an evaluation partner, providing you with an evaluation plan that systematically maps out our clear methodological approach for collecting, analyzing, and using information or data to answer critical questions about your program. It is our primary objective to help you not only get funded, but continue to obtain consistent ongoing sustainable funding that elevates the results of your work.

In today’s non-profit environment, funders, foundations, and donors all want to support programs that can demonstrate impact. Along with this desire comes more measurement and reporting requirements intended to paint a picture of program outcomes. While stories and anecdotes can evoke an emotional connection and give a human face to your success, for the maximum effect, they need to be backed by concrete data.

The Mark has deep expertise in helping businesses operate more effectively, efficiently, and profitably. We help provide the data framework that helps individuals easily implement and apply data to every day decision-making.  We come up with a comprehensive data strategy that focuses on outcomes not output.  From there we help you implement the data strategy with the proper data tools that measure and demonstrate the social returns of your invested resources so you can properly deploy resources where they are needed most and achieve maximum results.

We contract directly and indirectly with government agencies, helping to share specific work from different projects with the government to assist in decision-making but also help improve and advance evidence-based decision-making based upon evaluation methodologies.  This involves getting more involved in data and technology, and helping to protect data sources.  It also involves cross-sector input and advice.

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What we do.

Our Team

We are one of the few women owned and managed evaluation firms focused on social
outcomes, and passionate about bringing different or divergent interests together as one to define your impact. An impact that funders of all types should understand holistically not only in terms of dollars invested but more importantly the impact of the results achieved.

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Traci Shirachi, MBA

CEO/President

Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 17 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.

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Jessica Martone, Ph.D.

Director of Research and Evaluation

Dr. Martone earned a Ph.D. and her MSW from Loyola University Chicago’s School of Social Work.  Dr. Martone was a research fellow and is currently a research affiliate for the Institute for Migration and International Social Work. Dr. Martone has been involved with immigration and education focused research projects. 

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Noely Banos, MA

ASSISTANT DIRECTOR

Noely earned an M.S. in Experimental Psychology from Western Carolina University, with a focus in research design and statistics, and further graduate training in Applied Social and Community Psychology from North Carolina State University. Noely has extensive experience utilizing various research methods; including survey design, focus groups, experimental and quasi-experimental designs. 

Things you want to know.

Frequent
Questions

We are invested in our clients as partners. Through collaboration, our work catalyzes financial sustainability and opens doors to new funding networks as our partners’ ability to self-evaluate increases.

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Quot graece at usu, eum te libris atomorum sensibus, omnesque consulatu et vel. Eu eos scripta definiebas adversarium, mundi laudem tamquam id vim. Eum cu natum epicurei, ius ut simul aperiri definiebas. Augue debet praesent his te, et eos dicant platonem indoctum. Nec cu suas definiebas concludaturque, velit fabulas ex per.

Quot graece at usu, eum te libris atomorum sensibus, omnesque consulatu et vel. Eu eos scripta definiebas adversarium, mundi laudem tamquam id vim. Eum cu natum epicurei, ius ut simul aperiri definiebas. Augue debet praesent his te, et eos dicant platonem indoctum. Nec cu suas definiebas concludaturque, velit fabulas ex per.

Quot graece at usu, eum te libris atomorum sensibus, omnesque consulatu et vel. Eu eos scripta definiebas adversarium, mundi laudem tamquam id vim. Eum cu natum epicurei, ius ut simul aperiri definiebas. Augue debet praesent his te, et eos dicant platonem indoctum. Nec cu suas definiebas concludaturque, velit fabulas ex per.

Phone: 949.396.6053
Locations: California | Kansas | New York

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